Hello

Alex has over 20 years of professional experience as a strategic business executive, working on global partnerships with rights holders, brands and agencies.

​

Involved with a range of sports and events that have encompassed yacht racing, motorsport, tennis, mass participation and world exploration, Alex has worked with global rights holders, boutique agencies and with the international sports and culture company, IMG.

 

Having driven the partnership sales process from conception to close, resulting in successfully acquired partners, Alex has created effective partnerships that engage and deliver for brands.

​

Additional achievements also include experience in host city acquisition, establishing venues for events and various series, working with local, regional and national Tourism Boards & Governments.

 

With established skills in account management, activation and the ability to cultivate and nurture client relationships, Alex has also managed portfolios of partners with the ability to understand what is required to create impactful partnerships that maximise their returns and help to achieve their strategic objectives.

 

Alex’s work has taken him around the world with projects in Europe, Asia, North & South America, South Africa, Bermuda, India & Russia.